TOP BUSINESS ISSUES
Competition
With competition rapidly growing in this segment of the entertainment industry, Casinos are always looking for ways to retain customers and draw new customers by adding adjacent offerings including: nightclubs, high-end restaurants and concerts with resort attractions (high-end hotels with pools, spas, and boutiques).
Player Experience
One of the best ways to win the competition battle is to enhance the player experience. Two of the main strategies are player tracking and aesthetic appeal.
- PLAYER TRACKING: This allows casinos to enhance the player experience by rewarding players with incentives, including: free meals, rebates, hotel stays, entertainment tickets, travel deals, and transportation services.
- AESTHETIC APPEAL: Creating an exciting, memorable experience for all customers is critical to success.
REGULATORY / COMPLIANCE CHALLENGES
Gaming Control Board
A gaming control board (GCB) is a government agency charged with regulating casino and other types of gaming in a defined geographical area, usually a state, and of enforcing gaming law in general. The official name of this regulatory body varies among jurisdictions.